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HEALTH AND FITNESS SPARKLING WATER START-UP WITH USP | EOI

For Sale: Expressions of Interest






Business Overview


This dynamic sparkling mineral water brand features a unique formula targeting fitness, health, and well-being consumers. The business has developed a line of SKUs with premium-quality protein as the active ingredient. Years of R&D and capital investment have been made to develop a formula with sufficient stability and flavour that tastes great.


According to the Australian Health Survey, only 14% of people regularly meet the recommended daily protein intake, causing several health and well-being ailments such as low energy, fatigue, muscle spasticity and many other symptoms.


The business has traded for one year to market test and refine the formula and establish cost efficiencies in bottling and labelling. During this year the business sold over 80,000 units and has generated significant interest in domestic and overseas markets.


The business has established a strong distribution network in Australia, catalogued in some of Australia's largest food and beverage distributors. Interest from major supermarkets is active, however, it requires further capital to execute. There is significant interest from the Middle East, particularly Dubai, also requiring larger production runs.


Production and logistics are turnkey, and handled by a third party there is capacity to increase production 100 x fold immediately.


Of course, further capital is required to grow the business, however, the owners have worn the largest burden of navigating through the period of intensive capital outlay over the last 4 years.


This opportunity is for investors and operators who strategically invest in start-up businesses where they can add value and accelerate growth from a stable foundation.


The price guide on this business is circa $1M, which includes stock, intellectual property, product formulas, goodwill, and free on-loan display fridges for new B2B accounts. Our clients are motivated sellers and may be negotiable subject to terms and further discussions.



Key Features


  • R&D of Formula Complete

  • Manufactured in HACCP and HALAL-certified facility

  • Turnkey Manufacturing with 3PL and Logistics

  • 80,000+ units sold

  • Finished refined product, market-tested with strong distribution launchpad

  • Wholesale and Online Sales


 

Buying a business is easy with Vision


"We understand that as every business is different, so is every buyer. Ask your broker about the information the Vendor will make available as part of due diligence so you know what to expect at the beginning of the process."



Dan Levitus

Senior Partner

Licensed Business Broker


m: 0450 326 146

t:   (02) 8923 2632




Daniel Kogan

Senior Partner

Licensed Business Broker


m: 0401 620 918

t:   (02) 8923 2632




The Purchaser is responsible for conducting their own investigations in relation to this business and VBA does not warrant the accuracy of any information contained in this business.

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